Your divorce lawyers business likely operates within a specific location or area. As such it naturally classed as a local business. That is not to suggest it is necessarily a small business as there are huge companies that only operate within a specific city or state.

What being a local business also signifies is that your marketing needs to be localised. In other words, the way you market, the people you market to, and the locations you target are all clearly defined. That applies as much to online marketing as it does to offline marketing, such as advertising in local newspapers.

With the internet playing such a huge role in everyone’s lives, if your divorce lawyers business does not market online it is depriving itself of a huge opportunity to generate clients. Specifically, we are talking about local marketing online, as the internet provides many opportunities to target a local audience. Here are some marketing tactics from Oxygen Marketing that are proven to work.

Tactic #1 – Localise Your Website

Your website is where your prospects may first encounter your divorce lawyers business, so ensure they know you are based locally. Many local businesses use generic websites that look like they could be anywhere. Use local imagery, ensure your city is in large letters, and include a local map with your location on your home page.

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